In Store Analytics - Flooresense - Retail Analytics

Increase your chances of making a sale

More than 90% of sales still happen in physical stores, especially when the buying decision is complex. Customers value good advice at stores, which provides an ideal opportunity for an in-store sales associate to convert a motivated shopper into a buyer. But 90% of the time, shoppers leave in frustration when they can’t find an informed salesperson to help with selection. The right sales person may well be in store but mostly they are either busy with internal activities or engaged with casual shoppers. Their inability to identify and engage with high potential shopper is lose-lose proposition for shopper, store and the sales associate.

Most initiatives for improving in-store conversion rates involve personalization, which requires knowing the identity and preferences of the shopper. However, the vast majority of in-store shoppers prefer not to divulge their identities. The ability to consistently assist the right shopper at the right time may well be the critical cog that improves conversion and retains retail store significance.

Flooresense: zero-in on anonymous shoppers with high purchase intent

Flooresense is Mindtree’s intelligent real-time recommendation platform. It guides the appropriate store associate to a shopper who is likely to become a customer if given the necessary assistance.

Capabilities

In a store full of shoppers, Flooresense:

Uses patented video analytics and purchase-intent learning algorithms that work with multisensory data feeds to identify high-potential shoppers
Delivers real-time alerts to a sales associates’ mobile device
Retains customer privacy while equipping an appropriate sales associate with relevant information and cross-sell suggestions
Captures feedback that pertains to shopper interactions to better identify and prioritize potential customers

Benefits

Flooresense makes sense of the floor, so retailers can:

Improve conversion rates
Encourage customer loyalty with better customer experiences
Quickly and affordably increase in-store sales with low IT investment and effort
Immediately attend to motivated, anonymous shoppers
Improve store associates’ efficiency

How Flooresense can help Retailers

Sales associates are vital connections for customers.

Brochure

Flooresense: Enabling real-time Business Intelligence to drive in-store sales

Flooresense is a real time, in-store intelligence and analytics solution. It understands and translates visitor behavior while at the store into rich actionable insights to maximize conversion and revenue. Flooresense helps identify and eliminate friction points across various visitor touch-points using real-time Business Intelligence. This in…