Immersive Experiences
Customer Experience (CX) is the battlefield for brands. Differentiated CX is core to improving and retaining customer loyalty. LTIMindtree, with its deep digital expertise, has been at the forefront of helping enterprises deliver enhanced and contextual experiences to their end clients.
User experience is undergoing a tectonic shift in terms of how customers perceive and interact with the digital world. The shift in perception augmented by AI and interactive technologies like Augmented Reality(AR), Virtual Reality(VR) and Mixed Reality (MR), is driving multisensory and multimodal user experiences. This unleashes new possibilities to transform interactions throughout the customer experience and Industry 4.0 touchpoints.
LTIMindtree is well-positioned to help our clients rapidly unlock value from their immersive technology business use cases just as the convergence of the physical and virtual worlds is accelerating.
Immersive solutions designed to serve businesses across industry segments at various stages of the value chain
- Prototype
- Sales & Marketing
- Customer Experiences
- Training
- Service and Operations
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Our Offerings
Deep digital expertise
Driven by design thinking and powered by journey sciences
CES innovation award
Strong partner ecosystem
30+ plots, implementations across industries, delivered at scale
State of the art experience centre
Solutions
Automotive
Immersive technologies with its strong prominence, stands to influence Automotive Industry and automotive sector is forecasted to grow at 15% CAGR, reaching $150 Billion by 2022. Immersive experiences powered by artificial intelligence is fundamentally changing the way consumers perceive and interact with the physical and digital world. From customizing the exteriors and interiors of the product to augmented user manuals, from simulation trainings to quality assurance, Immersive technologies are creating endless new possibilities across verticals in in the space of Automotive.
Explore immersive technologies in the automotive industry
Explore immersive technologies in the automotive industry
Avenues of Growth
- Low-cost visualisation of high cost effects
- Brand differentiations
- Upskill Workforce
- Lowering operational costs
- Reduce shutdowns And downtimes
- Increasing worker Productivity
- Quality Assurance
- Effective Equipment Maintenance
Manufacturing
In Manufacturing Industry, Immersive technologies especially augmented reality and Mixed reality is poised to solve a remarkable number of problems and that is why “Smart Manufacturing” sector is forecasted to grow at 15% CAGR, reaching $150 Billion by 2022. Immersive experiences powered by artificial intelligence is fundamentally changing the way consumers perceive and interact with the physical and digital world. From facility management to training talent on niche skills, from quality assurance to real time remote expert assistance Immersive technologies are creating endless new possibilities across verticals in in the space of Manufacturing.
Explore immersive technologies in the manufacturing industry
- Low-cost visualisation of high cost effects
- Brand differentiations
- Upskill Workforce
- Lowering operational costs
- Reduce shutdowns And downtimes
- Increasing worker Productivity
- Quality Assurance
- Effective Equipment Maintenance
Education
Immersive technologies AR VR MR are expected to grow at a CAGR of 78.3 percent for the next five years to reach nearly 10 times the scale it’s expected to hit this year, going from $16.8 billion in 2019 to $160 billion in 2023.. Given that immersive experiences produces higher engagement, Augmented Reality is implemented in classrooms to create environments which are more conducive to learning. It also allows access to individuals with disabilities, by allowing them the same facilities as any other student, through a headset or a handset. Moreover, by facilitating a larger set of experiences, AR/VR also creates better teachers, by equipping them with the tools to engage with children in a more effective manner. Virtual tours of universities and colleges assist students in faster decision making.
Explore immersive technologies in the Education sector
Avenues of Growth
- Enhance Learning Experience
- Contextualized Learning
- Explain Abstract and Intricate Ideas through AR
- Inclusivity for People with Special Needs
- Reduce shutdowns And downtimes
- Increase Level of Engagement
- AR Improves Teaching Skills
Retail
Immersive experiences powered by artificial intelligence is fundamentally changing the way consumers perceive and interact with the physical and digital world. As per Gartner 100 Million Consumers Will Shop in Augmented Reality Online and In-Store by 2020. Immersive Technologies are making its way into multiple retail sectors and its ability to assist users during the process of decision making while pre-purchase, in-purchase and post-purchase stages will ensure customer stickiness.
Explore immersive technologies in the retail sector
Avenues of Growth
- Time Spent on Platform
- Brand Differentiation
- Sales Conversion
- Visualization Tools
- Reduce Returns
- Information Delivery
- Personalize Experience
- Experiential Campaigns
BFSI
Immersive experiences powered by artificial intelligence is fundamentally changing the way consumers perceive and interact with the physical and digital world. AR and VR has already impacted, how financial institutions and insurance organizations interact with customers, vendors and employees. From AR banking to Virtual branches, from real time damage estimation to faster claim processing, Immersive technologies are creating endless new possibilities across verticals in in the space of banking, financial services and insurance.
Explore immersive technologies in the BFSI sector
Avenues of Growth
- Customer Experience
- Brand differentiation
- Reduce Time to Market
- Visualization Tools
- Easier Payments
- Information Delivery
Travel & Hospitality
Immersive experiences powered by artificial intelligence are fundamentally changing the way consumers perceive and interact with the physical and digital world. They have emerged as tools to reshape travel experiences assisting users in planning and booking, etc. From AR guided tours to virtual travel and hospitality experiences, training crew to facility management, immersive technologies are creating endless new possibilities across verticals in the space of Travel & Hospitality.
Explore immersive technologies in the Travel and Hospitality industry
Videos
Prototyping
Automotive Customer Experience
Market Place Customer Experience
Training
Service & Operations
AR Remote Assistance
AR visualizer
A virtual paint app to inspire and help people visualise painted walls providing both live and offline mode support.
