digital pumpkin, digital innovation hub, digital innovation

The Digital Pumpkin: Mindtree’s digital innovation hub

The Digital Pumpkin is Mindtree’s unique digital innovation hub - an interactive space where multi-disciplinary teams come together to ideate, design and craft meaningful digital experiences.

The Digital Pumpkin is a collaborative environment that helps clients accelerate innovation, conduct primary research and create functional prototypes and pilotable solutions. We synthesize consumer behavior insights, business insights and technology adoption trends into digital business solution concepts that resonate with our clients’ business goals.

The Digital Pumpkin offers a multitude of solutions, accelerators and tools for clients to access and put digital innovation plans into play, including:

  • Social Analytic Cell: Our social interaction solution translates chatter into actionable insights.
  • Multichannel Site Builder: Our content management system dynamically creates multiple website variations.
  • Distributed Franchise Collaboration System: Our hub-and-spoke enterprise collaboration solution assists organizations with a distributed franchise base.
  • Consumer Engagement and Loyalty Platform: A multi-channel consumer engagement and loyalty solution for enterprises.
  • Next-Generation Unified Interface for Consumer-centric Organizations: Our user interface team focuses on integrating and aggregating complex enterprise systems.
  • In-store Flash Deals Solution: Our gesture recognition technology improves retail conversion rates.
  • Market Scouting: Our technology for evaluating markets through “inspire to buy” models.
  • Virtual Assistant: A cost-effective digital innovation that uncovers customer disconnect in standard digital solutions.

Since the opening of the Bangalore-based Digital Pumpkin in 2013, the innovation hub has been the seedbed for more than 50 major transformations. Building on the success of the Bangalore center, another branch has been initiated in Warren, New Jersey. This facility addresses the demands of Mindtree’s U.S. clientele.

The Digital Pumpkin

The 16,000-square-foot Digital Pumpkin at Warren fosters a culture of digital innovation by bringing together a full ecosystem within Mindtree including domain expertise, business acumen and technology accelerators. These band together to create compelling digital user stories, personas, customer journey maps, functional prototypes, and pilots for future projects.

For all your innovation needs, please get in touch with our experts at:

The Digital Pumpkin
Mindtree Ltd.
25 Independence Blvd.
Suite 401
Warren, NJ 07059
United States
Email: info@mindtree.com
Phone: +1 908 604 8080

The Digital Pumpkin
Mindtree (MTW)
Global village, RVCE post
Mysore Road
Bengaluru - 560 059
Karnataka, India
Email: info@mindtree.com
Phone: +91 80 6706 4000