What are your trade promotion goals? If you are a consumer packaged goods (CPG) manufacturer or a retail operations, your goals may be to increase market share, revenue and profitability. You may also want to increase overall effectiveness and efficiency. To be successful, promotions must be executed on the shop floor, where it matters, with the help of partners who deliver on your promise.
Since successful promotion campaigns require close alignment across sales, marketing, customer service, finance, partners and external factors, the key is to have an integrated process backed by a robust platform.
mPromo integrates promotion activities to pull maximum value from your campaign spend mPromo™, Mindtree’s Trade Promotion Management (TPM) and Trade Promotion Optimization (TMO) platform, takes out the guesswork out of campaigns and helps you increase brand awareness for you and your retail partners. We have integrated promotion spend planning, optimization, execution and analysis onto one framework using SAP, known for its industry experience and strong analytical capabilities.
Thanks to the built-in advantages of the SAP platform, mPromo offers the following out-of-the-box features:
To view Mindtree’s SAP mPromo platform architecture, click here
mPromo consists of TPM, TPO and Trade Promotion Analytics (TPA) offerings, which include:
mPromo TPM equips management and sales teams with the data they need to plan, target and implement effective promotions. It’s aimed at increasing demand for products in retail stores based on special pricing, display fixtures, demonstrations, value-added bonuses and no-obligation gifts. Capabilities include:
| Mindtree's mPromo mobile application was
awarded the first place at the SAP TechEd event:
mPromo TPA provides vital data to plan trade promotions by using mathematical and statistical models. Available as an on-premise or SaaS offering, it features:
The infographic on the left is a bird’s eye view of the advantages of TPA.
mPromo TPO employs advanced predictive modeling to formulate optimal price and merchandising scenarios based on goals and objectives. It also estimates access revenue, volume and profitability potential based on promotional period, promotion vehicles, products, price points and other factors using Mindtree’s Forecast Accuracy Improvement Service (FAIS) and the SAP Demand Modeling Foundation engine. mPromo TPO capabilities include: