Alice owns a bookstore downtown. To manage a busy lifestyle, Alice embraces ecommerce. On a typical day, she uses an online service to book a cab ride to work. En route, she orders groceries online and pays for it through digital wallet, she plans her holidays by researching airfares and hotels. If she experiences an unreliable, slow or hard-to-use site, she quickly abandons it and takes her business elsewhere. She also uses social networking to tell her story to others!
With year-over-year double-digit growth in ecommerce, no company can afford alienating millions of Alice-style shoppers. Yet it happens, frequently during the busiest shopping season when a retailer has the most to lose. For example, on Black Friday 2014 a traffic surge took down the website of the world’s largest consumer electronics company. The crash caused bad publicity on social media sites, lost sales and a drop in share value.
Setbacks like these can be avoided with continuous, automated testing methods. In fact, winning Alice’s loyalty requires new and efficient testing approaches that evaluate:
Developing an outside-in approach to QA testing improves quality, cost and agile development. The QA organization not only engages in testing but helps define an enterprise portfolio strategy. This new testing approach can help you achieve: